City Destination Guides

In January 2013, Expedia launched the first of 250 City Destination Travel guides — a blend of editorial and product content to drive SEO and conversion. It marks Expedia’s first large-scale content initiative.

 

paris_CDG

Each destination consists of a HUB page with overview/things to do descriptions, 4-6 minute video, photo gallery and travel booking options (hotels nearby, flights, car rental), a separate Point of Interest page with map. Destinations have been localized by POS as well.

By the end of the year, the project will have generated more than 25,000 images and more than 3,000 articles 350-words each in length.

rome v2

poiMiami_CDG

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s