Rebranding Fred Hutch

Collaborated with local agency, Hornall Anderson, on ideation/concept/implementation of new brand identity and tagline (including campus stakeholder interviews, Town Hall informational sessions, benchmarking awareness survey and system framework/brand guidelines document. A quick before/after (and a few signage expressions):

FHCRC b4FH after navyFH after whiteFH after signageFH billboard CSH campaign

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