Rebranding Fred Hutch

Collaborated with local agency, Hornall Anderson, on ideation/concept/implementation of new brand identity and tagline (including campus stakeholder interviews, Town Hall informational sessions, benchmarking awareness survey and system framework/brand guidelines document. A quick before/after (and a few signage expressions):

FHCRC b4FH after navyFH after whiteFH after signageFH billboard CSH campaign

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s