> Strategic senior manager with extensive media and e-commerce experience at corporations and non-profits of all sizes, including: Expedia, The New York Times, Conservation Magazine, World Bank, The Seattle Post-Intelligencer, The Chicago Tribune, Cars.com, John Snow International, Brattleboro Museum & Art Center, etc.
> Award-winning visual editor and content director with deep expertise in website/print design, user experience/site architecture, visual storytelling, data visualization, photo editing/styling, social media, CRM, development/fundraising, marketing and communications, product development and mobile apps
> Data-driven decision maker, with solid reputation for bringing innovative ideas and positive energy to projects, completing them on time and on budget
> Strong and collaborative manager with excellent record for identifying and recruiting talent, mentoring top performers and inspiring staff
Fred Hutchinson Cancer Research Center
Creative Director, Design & User Experience
Communications & Marketing
> Lead agency-like creative team in support of wide ranging projects for scientific and general audiences. Scope includes: UX/UI for fredhutch.org, web production/content strategy for research labs/microsites/campus divisions (includes Global Oncology, Vaccine and Infectious Disease, Solid Tumor Translational Research, among others), design/illustration/graphics to support daily stories/news updates, fundraising initiatives, marketing campaigns (ads, signage, swag, conference banner systems), events/program collateral, email/print communications, Quest magazine, TedTalk/Conference presentations and business papers/templates.
> Collaborate with Hornall Anderson on development and rollout of new logo/brand framework as well as ‘Cures Start Here’ messaging.
> Launch v1 redesign of fredhutch.org website to align with year-end fundraising and rebranding campaigns as well as to drive user engagement, public awareness of research priorities/strategic initiatives. Turned E2E v1 redesign in less than 5 months without site interruptions/issues.
> Increase surface area and discoverability of website donation-related components (including targeted display and messaging on pages with higher traffic/conversion potential).
> Increase effectiveness of email calls-to-action, open- and click through rates for 150+ emails sent in 2014
> Create storytelling/story-sharing prototype for cancer survivors and caregivers that features photo, videos and first-person narratives into a single microsite. Project goal: Build community and resources for these groups while raising awareness about clinical trials/treatments in the pipeline at Fred Hutch.
> Introduced A/B testing of donation components, calls to action
Senior Product Manager – Promotions/Mobile
Global Supplier Experience, Lodging Partner Services
> Drive vision and strategies (product, design, marketing) to increase engagement with hotel-facing tools used to upload inventory, promotions and content across Expedia Inc. sites in 30 countries (Hotels.com, Hotwire, Egencia, Elong, Venere, etc.).
> Define Promotions roadmap and sourcing strategies for core Expedia PartnerCentral users (~60,000 hotels) via extranet and mobile channels ($95m+ opportunity).
> Utilize clickstream data, marketplace intelligence and new algorithms to increase promotion quality, competitiveness and hotelier satisfaction.
> Redesign Promotions workflow E2E, including Quick Edit inline functionality and accordion UI for easy updates.
> Conduct usability research, instrument and A/B test new features/designs, provide analytics/analysis and sprint status reports to global leadership team/senior executives.
Global Director of Content Strategy,
Global Product UX Team
> Defined content strategy for Expedia’s 12 consumer-facing lines of business: Hotels, Flights, Packages, Cars, Checkout, Insurance, Social, Storefront, Landing Pages, etc. following a responsive design framework (includes localization in 26 languages).
> Launched Expedia’s first large-scale editorial project with City Destination Travel Guides in 2012. Signed vendor to $5.7m contract to create original content aligned with style guidelines (stories/photo galleries/videos) increasing SEO/conversion in top 250 global markets.
> Conceived and launched Expedia’s first B2B iPhone app, defined new homepage image editing/sourcing strategy and set new 2880px image standard.
> Responsible for defining, implementing and expanding Social initiatives via user reviews, Facebook apps and email campaigns.
The New York Times
Graphics Reporter, Freelance
Report, analyze and build data-driven informational graphics to New York Times standards working directly with editors, reporters and designers.
Created/curated/designed all content with insanely small staff (2 FTE, 6 vendors) for award-winning science and technology magazine (print+online). Work included (but was not limited to): stories, reviews, expert Q&As, headlines, photography, illustration, site carousels and slideshows, research summaries, page design. Recruited top talent (authors, bloggers, Pulitzer Prize-winning writers, national columnists), wrote contracts, secured permissions. Improved site navigation, created editorial calendar, added features, promoted/incorporated user feedback, updated website, implemented MailChimp marketing and subscription campaigns, wrote Facebook posts. Improved web/print production processes. Managed freelance budgets.
Assistant Managing Editor, Visuals
Directed story presentation/visuals for all sections of paper with 30+ staff of photographers, designers and artists. Strove to inform and delight readers with strong narratives, engaging headlines, clean visual hierarchy. Emphasized planning (especially for Lifestyle, Home & Garden, Sports), conceptual originality, creative agility. Successfully managed departments with competing interests/personalities. Recruited/mentored top talent. Initiated collaborations with web staff. Won awards in all visual categories.
Creative Director, P-I Reinvention
Part of small team chosen by publisher to lead year-long project to boldly
reimagine (and strategically reposition) struggling P-I. Consulted with Northwestern’s Media Management Center on strategies for change based on market research, demographic data and circulation trends. Created/tested numerous prototypes (tab, broadsheet), proposed new web-centric newsroom.
Graphics & Design Editor
Lead small staff in award-winning page design, informational graphics, visual reporting and illustration. Introduced GIS mapping and 3D software. Created paper’s first color and typographic style guide (branding!), implemented new archiving system, production processes, redesigns, training. Editor on commemorative photo book: ‘Mariners: A Joy Ride into the Record Books.’
Associate Graphics Editor
Co-managed 14-person department from conception-to-execution of graphics,illustrations, and page design. Managed multiple deadline projects, collaborated with photo staff, edited text/visuals for accuracy, clarity, impact and audience. Covered Atlanta Olympics on site – first graphics reporter to receive credentials. Worked directly on two Pulitzer projects: The Human Genome Project and The Chicago Lakefront. Invited to judge international Society of News Design competition.
Producer, UX/UI Designer
Part of small team recruited from Tribune editorial staff for national launch Cars.com. Designed site architecture/UI, created content. Art directed award-winning corporate logo. Tested functionality/UX with focus groups. Managed relationships with AOL and affiliates (co-branding). Created banner ads in Flash.
Microsoft: Innovative Teaching & Learning Marketing and communications aimed at global audience of education influencers (Ministries of Education, K-12 educators) as well as internal stakeholders.
Brattleboro Museum & Art Center Marketing, email campaigns, design and fundraising for non-profit arts organization with strong local and regional support/membership.
World Bank Edited 100+ page ‘Consultations with Civil Society’ global policy training source book (internal/external audience).
JSI: Researched databases and funding recipients for President’s Emergency Plan for AIDS Relief (PEPFAR) projects seeking best practices for reducing HIV transmission among women and children in Kenya.
World Learning Initiated partnership and wrote MacArthur Foundation grant proposal for global student reporting project with NowPublic.com, University of Tennessee and World Learning. Facilitated management workshops (skill-builder, best practices).
MedTraining.org: Created online training modules and videos (Adobe Premier Elements) for national e-learning company that provides federal and state certification for health care professionals.
Volunteer Work – Design & Fundraising (web/print)
Hilltop Montessori – Brattleboro, VT
Windham County Childcare – Brattleboro, VT
Women’s Crisis Center – Brattleboro, VT
Global Partnerships – Seattle, WA
Pacific Crest Montessori – Seattle, WA
Mary’s Place – Seattle WA